📈 How to grow your public profile on LinkedIn
(Some learnings as a small account)

So, I have been posting frequently on LinkedIn since past few months about my build in public journey, tech events, free learning resources etc.

🤔 First of all, why is it even necessary?
Well, I'd say your public profile holds a lot of value- in tech or just in general.

I am definitely one of those people who never really like to post, but I do it anyway.
When you have a journey you’re showcasing and people feel connected to it, you start seeing tons of opportunities come your way.

Visibility is the key. And you need a public profile for that.

I gained over 350k impressions (more on X) as a small account and here's some things you can do to grow too👇

• -POST FREQUENTLY:
• -Everyone will tell you this, just increasing your posting frequency to a post every 1-2 days will give you very high visibility
• -Be that 'annoying guy' in the feed till they actually remember you

• -PICK A NICHE:
• -Be known for something you are good at.
• -Maybe its research, community host, ML enthusiast, someone who loves cloud whatever.
• -You should be the first person popping up in their minds when the niche is mentioned

• -FLEX:
• -As stupid as it sounds, very few to no people care about hard work compared to the numbers that shine.
• -You might feel boasty about flexing your metrics but do it anyways.
• -300k is nothing but i'll flex anyways coz most of them won't read this without seeing that number
• -If possible, have a CTA to funnel into another post

• -FUNNEL THAT ATTENTION:
• -Once the flex catches attention, funnel it into providing something valuable.
• -For eg: Flex the LinkedIn impressions and funnel it into providing what you have learned
• -In the end, your focus should be providing quality content

• -STORYTELLING:
• -People like to see the journey, not just the destination.
• -Now you need to keep the funneled audience engaged in through storytelling
• -Share your wins, your failures, your metrics, your updates

• -REPEAT STEPS 3-5 (with 1–2 running in the background):
• -Keep flexing → funneling → storytelling in a loop.
• -The more you repeat, the more familiar you become.
• -Eventually, you’ll have an audience that looks forward to your posts.

That is it. Repost if you found this helpful ♻️

Would love to hear how you work on building your public profile in the comments 👇

1M coming soon