100k+ impressions on Google Search in ~3 months. Here's exactly what I did

A few months ago, I started an SEO experiment for CloudFluently where I wrote 150+ blogs from scratch to see if I could crack organic search.

Here's everything that worked (and what I learned the hard way) '

' The Technical Foundation (do this FIRST):

Set up the boring but essential stuff
1. robots.txt: tells Google what to crawl and what to ignore.
2. sitemap.xml: basically handing Google a map of your site. Submit it to Search Console. Every new page should automatically appear here.
3. Google Search Console: where you see what queries you're appearing for, which pages are indexed, crawl errors.
4. Clean URLs: /blog/aws-saa-exam-guide not /blog/post'id=123. Google uses URLs to understand content hierarchy.

' Why 150+ Blogs' (The Volume Logic):

Google has something called "crawl budget" which decides how many pages get crawled and indexed. New sites get limited budget.

As you publish more quality content, Google allocates more resources to you. The 150 blogs weren't about hoping all would rank. It was about:
- More surface area = more queries to appear for
- Discovering which 10-20 topics Google actually cares about
- You won't know what works until you publish. It's a discovery game.

' Keyword Strategy:

This is where most people mess up. They write what they want, not what people actually search.

• -Match the exact search query: People don't search "cloud computing fundamentals." They search "is AWS hard for beginners" or "AWS vs Azure which one to learn." Match how people actually type.
• -Target fresher keywords: Instead of "AWS Solutions Architect Guide" (too competitive), I targeted "AWS Solutions Architect Guide 2025" or "SAA-C03 exam topics 2025".'
• -Go specific: "AWS certification" ' Amazon owns this. "AWS SAA-C03 vs Azure AZ-104 for beginners" ' realistic chance.

' Internal Linking:

Every blog links to 3-5 related posts.

Google crawls one page ' discovers five more ' understands they're related ' builds topical authority for your site.

Also keeps users on your site longer = good engagement signal.

' The Honest Numbers:

104K impressions
0.7% CTR (very low)
Average position: 34 (page 3-4)

Translation: Google is testing CloudFluently. Showing it in search results, but still buried too deep for real clicks.
Impressions prove relevance. Now the work is getting to page 1.

' What's next'
- Double down on pages ranking position 10-30 (almost page 1)
- Better meta titles/descriptions for higher CTR
- Build backlinks (haven't focused here yet)

SEO is a patience game :(
3 months in, foundation is set. Now it's about compounding.

If you're building something and experimenting with SEO- what's working for you' '

': cloudfluently.com/blog